Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced the launch of Folloze AI, a content recommendation engine and shopper insights designed to bring the most relevant and engaging content to buyers in real-time and generate first-party intent data. The new AI solution powered by ChatGPT enables all marketers to make an impact at every digital touchpoint, accelerating processes and revenue. Improving on the latest version of Buyer Experience Tracking 3.0, unlocking the ability to create digital experiences throughout the journey, this new version adds an important layer of first-party information and information, and the ability to tailor Personalization to move opportunities through the pipeline faster for better results. Folloze AI is available to some customers in beta.
“Since the launch of Folloze Buyer Experience 3.0 last year, we have seen its significant adoption to deliver high-value, on-brand experience across the buyer journey. This is no surprise since companies are looking to rationalize their stack and find a scalable way to power data-driven digital buyer journeys operated by all marketers, not just a few,”
“Folloze AI further changes the game by injecting intelligence into those digital touch points. This ensures the best content is served and first party intent insights are surfaced to drive impact in the revenue cycle creation.”
David Brutman, co-founder and Chief Product Officer.
AI tracking is an extremely powerful tool that any marketer can use; no learning curve. Unlike the “general purpose” AI offered on other platforms, Folloze AI is tailored for the B2B buyer journey, providing personalized content recommendations optimized using ChatGPT. It automatically tags content, recognizes view patterns, and makes recommendations based on those styles in real-time.
AI enables multiple modes of operation – from fully automated experiences to curated experiences that keep “people in the know”, which helps direct the experience with light input to optimize the degree of similarity. work. These operating methods exist to establish trust and transparency between humans and machines so that the system operates at the highest possible level, which has a positive impact on revenue. Finally, Folloze AI helps marketers and sellers by providing better insights into account engagement, and observing insights into the behavior of people in the account.
By understanding the real intent of the first party, he can do things like identify spikes in interest. Folloze BX 3.0 customers have seen an average 20-30% increase in pipeline efficiency. Now, with AI informed by personal behavioral data, go-to-market teams are reaping even more exceptional returns. Since its launch in September 2022, hundreds of businesses and thousands of marketers have adopted Tracking Buyer Experience 3.0 to create rich experiences, in a simple, code-free environment. , to engage buyers throughout their journey.