Leadspace and ZoomInfo Partner to Power Efficient Go-To-Market Motions

Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo  a global leader in go-to-market intelligence solutions, today announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers of Leadspace can now get access – via new connectors – to ZoomInfo’s leading B2B intelligence, so they can go to market more efficiently and effectively. Read More  

See More

A Journey Through Japan's Cultural Heart 2024
 

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

theabm.info
 

RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

theabm.info
 

Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

theabm.info
 

Basis Technologies Automates TikTok Ads Performance Reporting

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

theabm.info
 

360 View Offers a New, Enhanced User Interface with the Launch of Their Updated CRM Platform

360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official

theabm.info
 

6sense announced its The State of B2B Revenue in the Age of Intelligence report

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The

See New Blogs

theabm
 

B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

theabm
 

ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

theabm
 

Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,