Leadspace and ZoomInfo Partner to Power Efficient Go-To-Market Motions

Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo  a global leader in go-to-market intelligence solutions, today announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers of Leadspace can now get access – via new connectors – to ZoomInfo’s leading B2B intelligence, so they can go to market more efficiently and effectively. Read More  

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Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

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AppDirect consolidates its advisory business under the AppDirect brand

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

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Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally

Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

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Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing

LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed

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Walker Sands Acquires B2B Demand Generation Agency KoMarketing

Walker Sands, a full-service marketing company focused on driving the growth of B2B brands, has acquired KoMarketing, a Boston-based B2B

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Account-Based Advertising Software Market – Major Technology Giants in Buzz Again | Terminus software, Metadata.io, 6sense

The Global Account-Based Adware Market study describes how the technology industry is changing and how major and emerging players in

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

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Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,