Selling Signals, an online publication for sales professionals, today announces its acquisition by TechnologyAdvice, a B2B media platform with the mission of creating opportunities for B2B technology buyers and vendors. This acquisition comes as part of TechnologyAdvice’s purchase of Marc Waring Ventures – the lead investor in Selling Signals – which was finalized on July 6, 2022.
“We’re excited to join TechnologyAdvice because of the opportunities it creates for our readership and team,” says Evan Tarver, co-founder and CEO at Selling Signals. “The mission and vision of TechnologyAdvice closely align with our own, and we look forward to collaborating with other media brands in their portfolio to grow our collective audience of B2B tech buyers.”
The acquisition provides Selling Signals the resources to pursue its vision of becoming the go-to digital resource and community for sales professionals. Through this purchase, Selling Signals will also work directly with the TechnologyAdvice team to deliver the best information to technology buyers and vendors across its entire portfolio of online publications.