RollWorks Strengthens its Data Foundation with Accelerated Product Development and New Partnerships
RollWorks, a division of NextRoll, today further entrenched its leadership in account-centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and KickFire, as well as an upcoming integration with G2 give RollWorks an antenna to capture multi-faceted, account-level intent signals and are an integral part of RollWorks’ commitment to create the most comprehensive partner-led ecosystem. B2B go-to-market teams leverage the RollWorks platform data to identify target accounts and contacts, reach full buying committees across multiple channels, and measure program effectiveness.
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