RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates
Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18% increase in average win rate, a 16% increase in chances of being hired. generate and increase 20% in the form of conversion opportunities. -fills – all within 6 months of RollWorks launch. Insights made possible thanks to the new RollWorks Ad Revenue Impact Report, making it easy for marketers to quantify the impact of their advertising investments on pipeline generation and revenue .
Marketers need to know if their investments are speeding up the process and leading to closed deals. However, with multiple touchpoints, multiple marketing campaigns, and poor alignment with the sales team, it’s difficult for marketers to pinpoint exactly how paid ad spend affects transactions.
“Marketers must go beyond impressions, clicks, and quantifying pipeline efficiency and revenue contribution to solidify their position as a strategic business driver rather than just a cost center,”
“The RollWorks Ad Revenue Impact Report gives marketers unparalleled insights into the direct impact of their efforts on company revenue, as represented in their CRM, allowing them to make data-driven decisions like never before and undeniably prove marketing contribution toward business goals. The report is already well received by RollWorks customers, who are seeing well above industry ROI across the board.”
Jodi Cerretani, VP of Marketing, RollWorks.
With the new RollWorks Ad Revenue report, marketers can track the total pipeline revenue impacted by their RollWorks ads. Because the report is customizable, marketers can easily align report results with their internal definitions of “impact”. The Ad Revenue Impact report not only allows marketers to see if ad-affected opportunities have faster sales cycles, higher average contract values, and better win rates. with opportunities that aren’t affected by advertising, but they can also easily share dashboards with stakeholders to show the revenue impact of their advertising efforts. And they can easily share dashboards with stakeholders to show the revenue impact of their advertising efforts.
The ad revenue impact report, currently in open beta in the RollWorks platform, automatically connects and centralizes sales and advertising data to display helpful insights in a live dashboard perspective, providing overall visibility into the impact of your ads. This makes it easy for marketers to see how ads are moving for their business, highlighting their impact on key metrics like revenue, speed, progress, and win rate.
The Ad Revenue Impact report provides the flexibility to track ad impact at any level of detail so organizations can track real-time status from any angle based on goals and needs their business. They can get a high-level summary view of all ad-impacting results for executive reports, or drill down into account-, campaign-, and creative-level specifics for more information. insights and in-depth analysis. This allows teams to assess the overall success of their advertising efforts, accurately diagnose and optimize areas for improvement, and demonstrate the contribution of marketing activities to goals business.
With the Ad Revenue Impact Report, marketers can:
- Justify spend and value to leadership by quantifying ad-influenced pipeline and revenue.
- Achieve repeatable success by understanding which strategies, campaigns, and creative assets are working well.
- Optimize performance by quickly pinpointing improvement areas and iterating on your campaigns and adjusting spend in real-time.
- Tighten alignment with sales for maximum revenue impact by optimizing marketing-influenced leads accelerate pipeline.
- Make strategic decisions with confidence using timely and accurate data insights.
RollWorks provides the most flexible ad-affected revenue insights, allowing marketers to break down and organize actionable data at any level of granularity. With a 360° view of ad impact, marketers can assess every stage of the sales cycle and optimize advertising efforts for speed and revenue. Recent confirmations by RollWorks customers on G2:
- “Powerful targeting and engagement tools enable us to identify and engage with high-value prospects at key accounts in a more personalized and effective way, resulting in increased conversion rates and revenue growth.” — Mid-market professional
- “The ability to attribute revenue to specific marketing efforts enables me to optimize campaigns, make data-driven decisions, and continuously improve my ABM strategy.” — Enterprise Computer Software professional
- “We consistently get conversions that provide actual revenue to our business and in a cost-efficient manner through the RollWorks platform.” — Mid-market professional
