NEXA Digital Marketing Agency Invests in UAE based Pipeline Business Growth Services to Create a Unique Lead Generation Service for Enterprise Clients in the MENA Regio

Nexa, a business growth agency with offices in Dubai, Manchester and New York, has acquired a stake in UAE-based outbound lead generation specialist Pipeline Business Growth Services (Pipeline), creating a partnership that will help enterprise clients source sales qualified leads. This strategic investment by Nexa into Pipeline will create a unique service offering allowing enterprise companies to outsource their entire lead generation process. By pooling the expertise of both businesses, the combined teams will provide a seamless end-to-end solution through a comprehensive 6 step process. Services range from undertaking initial research, strategy creation and data sourcing through to telesales in order to identify and qualify sales-ready leads. Read More

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Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

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RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

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Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

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Basis Technologies Automates TikTok Ads Performance Reporting

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

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360 View Offers a New, Enhanced User Interface with the Launch of Their Updated CRM Platform

360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official

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6sense announced its The State of B2B Revenue in the Age of Intelligence report

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The

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The Vanella Group, Inc. Celebrates Two Decades of B2B Telemarketing and Demand Gen for the Tech Industry

Vanella Corporation, Inc., a leading provider of B2B demand generation and telemarketing solutions, is proud to announce a major milestone

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Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%

According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning

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ScaleWith Announces the Launch of BuyWith

ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,