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Featured News 

Lift AI Launches New Buyer Intent Integration with Drift

September 1, 2022September 14, 2022 hitesh nikam Abm, Account based marketing, B2B Marketing, Intent Data, Marketing, theabm
Lift AI, the leading buyer intent intelligence solution, today announced the availability of its integration with Drift, the Conversation Cloud Company, to help marketers identify website visitor intent and turn anonymous website visitors into revenue. The integration leverages the Lift AI machine-learning and AI capabilities to assign “buyer intent scores” to both known and unknown site visitors in real-time, then deliver personalized chat experiences for sales conversion through Drift.
“Website marketing and sales teams are increasingly struggling to improve website conversion, find the real buyers, and convert them into revenue. “With this Drift integration, Lift AI will enable customers to reveal previously hidden website visitor intent to engage and convert them in Drift chat before they leave the site.”

Don Simpson, CEO, Lift AI

Together, the Lift AI machine-learning technology and Drift’s leading revenue acceleration platform help uncover the immense value in anonymous visitors, while also enabling sales teams to prioritize known target accounts with sales chat, while routing low-intent accounts to nurture campaigns. “With the impressive machine-based learning and sophisticated AI model capabilities of Lift AI, marketers can predict every visitors’ likelihood to buy or convert with incredible accuracy, even if those visitors are completely anonymous,” said Jason Yarborough, Vice President and head of tech partnerships at Drift. “Together, our powerful integration will dramatically improve how businesses engage website visitors to deliver a great customer experience, maximize conversions, and accelerate revenue.” With the Lift AI and Drift integration, customers seeking to improve their website conversions can now:
  • Predict the buyer intent of website visitors in real-time with a machine-learning model pre-trained on billions of data points, from profiled website visitors to live sales chats
  • Determine buyer intent scores that can be used to set up custom playbooks using Drift
  • Install the Lift AI integration in minutes by simply inserting a Lift AI code snippet into the website
  • Enhance the data and effectiveness of other marketing technologies in their tech stack
Added Simpson: “A recent study of 21 Drift customers using Lift AI showed an average increase of 9 times more Drift conversations turning into pipeline. We are excited to see how Drift customers will unlock the potential of their conversational marketing initiatives to drive more revenue with this integration.”

See More

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6sense Unveils Revolutionary AI-Powered Revenue Creation Technology

March 15, 2023 hitesh nikam

6sense, the leading platform helping to revolutionize the way B2B organizations create, manage and convert processes into revenue, has announced

theabm.info

Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing

March 9, 2023 hitesh nikam

Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs

Account-Based Marketing

Madison Logic Recognized as a Challenger in 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report

December 12, 2022 hitesh nikam

The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global

B2B

Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

December 8, 2022 hitesh nikam

85 percent of B2B organisations who run demand generation efforts also use chatbots or conversational marketing agents to support those

  • ← 6sense Creates Stronger Audience Insights with ON24 to Drive More New Business
  • TriNet Adds Additional Innovative Business Leaders to Roster of Esteemed Speakers at TriNet PeopleForce 2022 →

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Breaking Silos and Unlocking the Potential of Social for Business Growth

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