LeadAngel releases real-time API based B2B Router with Account Matching
LeadAngel announces the release of its real-time, API based B2B router, where leads can be routed by invoking an API call on various factors such as pipeline stages, sales territory, lead to account matching, target account list in CRM or outside CRM.
Tech savvy B2B Enterprises are increasing adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context based marketing and sales.
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Oktopost Integrates with TikTok to Scale B2B Social Media Management
Oktopost, the leading social media management solution for B2B businesses, has announced an integration with TikTok as a fully supported

Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers
Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored

AppDirect and TBI Unite
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology

Accedian Launches Intent-Based Assurance to Drive Operational Efficiency
Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.

Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel
Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

AppDirect consolidates its advisory business under the AppDirect brand
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally
Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing
LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed

Walker Sands Acquires B2B Demand Generation Agency KoMarketing
Walker Sands, a full-service marketing company focused on driving the growth of B2B brands, has acquired KoMarketing, a Boston-based B2B