Dun & Bradstreet Acquires Orb Intelligence
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, today announced the acquisition of Orb Intelligence, a prominent digital business identity and firmographic data provider. The acquisition, in combination with the July 2019 acquisition of Lattice Engines, furthers the commitment and investment Dun & Bradstreet has made to provide its clients with the best-in-industry data, analytical applications and technology.
“The acquisition of Orb Intelligence cements our strategy to link the digital and physical worlds in the largest global repository of B2B data and to provide enriched firmographic data to customer profiles to help our clients more effectively execute campaigns to improve customer interactions and revenue returns,” said Michael Bird, President, Sales & Marketing Solutions, Dun & Bradstreet. “Clients can rely on Dun & Bradstreet as the one-stop-shop for all of their data-driven, decision-making and customer engagement needs.”
See More Trending News
RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2’s Fall Grid Report
Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for
Bombora and Intentsify Announce Partnership to Power and Activate Intent Intelligence
Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider,
Madison Logic Unveils New ABM Success Series
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials
Kennected Leads Sales Enablement Lead Generation Category
Indianapolis, Indiana-based Sales enablement solutions provider Kennected is redefining how enterprise sales organizations deal with data. Sales enablement is the
Magnolia Communications Brings Account-Based Marketing (ABM) to SMEs
Magnolia Communications, an award-winning full-service B2B demand generation agency, today announced the addition of account-based marketing (ABM) to its range
Demandbase Partners with Snowflake to Deliver Access to Account Intelligence
Demandbase, the Smarter GTM™ company for B2B brands, today announced the launch of Demandbase Smart Data on Snowflake Marketplace through
