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Thursday, November 13, 2025
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  • Turning Data into Direction: The Role of Feedback in Evolving ABM Campaigns
  • Redefining Personalization: ABM Strategies for the Privacy-First Era
  • The Power of Precision: Retargeting Strategies That Drive ABM Success
  • The Engine Behind Modern ABM: Synchronizing Data, Automation, and Relationships
  • Evolving for Excellence: The Power of Continuous Optimization in ABM
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Featured News

CRM
Featured News 

Demandbase Delivers Fully-Integrated Account-Based Marketing (ABM) for HubSpot CRM and Microsoft Dynamics 365


November 17, 2022November 18, 2022 hitesh nikam Account based marketing, Account-Based Marketing Strategy, AccountBasedMarketing, B2B brands, B2B Marketing, CRM, demandbase, HubSpot CRM, Marketing Automation

New integrations mean customers of all major CRMs can now take full advantage of Demandbase’s capabilities, with bidirectional sync and

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ABM
Featured News 

Integrate Launches New Product Features to Drive Precision in ABM


November 16, 2022November 16, 2022 hitesh nikam Abm, Account based marketing, B2B, b2b marketers, B2B Marketing, Digital Marketing, Marketing, theabm

Integrate Launches New Product Features to Drive Precision in ABM Integrate, a pioneer in B2B Precision Demand Marketing (PDM), today

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Incredible B2B Platform
Featured News 

Goodtal: An Incredible B2B Platform to Connect Businesses and Technology Partners


November 3, 2022 hitesh nikam B2B, B2B advertising, B2B business, B2B buyers, B2B Marketing, B2B technology, Marketing, marketing strategy, Target marketing, theabm

An Incredible B2B Platform to Connect Businesses and Technology Partners In order to increase productivity, Goodtal promotes a culture of

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Account-Based Marketing Strategy In Place
Featured News 

Foundry Study Says 96% of B2B Marketers Have A Documented Account-Based Marketing Strategy In Place


November 2, 2022November 2, 2022 hitesh nikam Abm, ABM campaigns, Account based marketing, Account-Based Marketing Strategy, B2B, B2B Marketing, Marketing, Target marketing, theabm

The majority of marketers use intent data to optimise and determine what content should be given within ABM initiatives, according

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theabm
Featured News 

Caspio Awarded Prestigious TrustRadius ‘Tech Cares’ Recognition for Humanitarian Services During Ukraine Crisis


October 19, 2022 hitesh nikam B2B, B2B advertising, B2B business, b2b marketers, B2B Marketing, Marketing, theabm

Caspio recognised among B2B technology firms that go above and beyond to support staff members and their larger communities Caspio,

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theabm
Featured News 

New State of Marketing Budget Survey Reports on Need for Precision in Marketing


October 13, 2022 hitesh nikam Account based marketing, B2B, B2B advertising, b2b marketers, Demand Generation, Marketing, Marketing Budget, Target marketing, theabm

Integrate, a pioneer in B2B Precision Demand Marketing (PDM), today unveiled new findings from its study, “The State of Marketing

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theabm
Featured News 

HOKODO LAUNCHES SHOPIFY PLUG-IN ENABLING B2B MERCHANTS TO OFFER TRADE CREDIT TO CUSTOMERS


October 11, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B advertising, B2B Marketing, HR Skills, Marketing, theabm

Today, renowned Buy Now, Pay Later (BNPL) service provider Hokodo unveiled a new plug-in for Shopify, a global e-commerce platform.

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On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

Featured Video Play Icon
Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
Featured Video Play Icon
Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
abm

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