ICP vs. Buyer Personas- Why Both are Important for ABM
Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you
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Articles
2020 B2B Marketing Landscape: What’s Changing
Developments in AI and machine learning have allowed B2B marketers to leverage advanced marketing and advertising automation solutions, such as
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3 B2B Marketers Delivering Customer Experiences That Rival B2C
Marketing technology and martech skill sets have matured significantly over the past decade, and that has broadened the horizons and
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THE DIFFERENCE BETWEEN INBOUND MARKETING AND ACCOUNT BASED MARKETING
One of the most challenging components of launching any marketing campaign is deciding which approach to employ. Two predominate strategies
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20+ (Actually New) B2B Content Marketing Statistics for 2020
Type “B2B content marketing statistics” into your browser, and I’ll bet you’ll find a bunch of old content originally published
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5 Useful metrics for effective account prioritization
Account Prioritization is imperative in B2B Marketing as it is the biggest determining factor of your sales force success. Indeed,
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61 B2B Lead Generation Tactics and Strategies For 2021
Even sales reps teeming with elite level sarcasm wouldn’t dare to utter such a statement. Because if you’ve ever tried
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