How to Sell Your Executive Team on ABM

Marketers know the struggle of trying to do it all on a shoestring budget, especially post-pandemic. If you’re a marketer keen on ABM for your company, here are some tips for how to convince your executive team that it’s worth the investment. Have a clear plan – know how ABM will fit into your overarching strategy One of the most important ways to prepare to sell your executive team on ABM is to have a clear plan. You should be able to speak with confidence on how ABM will fit into your overarching marketing strategy, and how it can benefit the existing martech programs already  in use. read more…..

See More

5 steps to building a recession-proof ABM program  

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

4 ways to improve your cross-channel marketing 

The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to

How to Assess Content Gaps in B2B Marketing?

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

Integrate and 6Sense announce ABM partnership

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

See New Blogs


B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs


ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of


Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,