How ABM Effectiveness Can Be Pitched to Your Board

An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents the latest revolution in the way marketing programs are planned, rolled out, and ultimately measured. You may want to launch an ABM approach yourself, but you need to sell it to your board first. Here’s how you can sell ABM effectiveness internally within your organization. read more…..

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How to Assess Content Gaps in B2B Marketing?

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

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Integrate and 6Sense announce ABM partnership

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

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5 strategies B2B marketing and sales teams can bank on as markets tighten

‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

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Common B2B Whitepaper Mistakes Made by Content Marketers

B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

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The C-Suite Is Finally Embracing Account-Based Marketing. Now What?

After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful

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Getting Started with Community Based Marketing

Things haven’t been easy for marketers lately. With a much slower-than-expected post-pandemic recovery, coupled with a struggling global economy, it’s

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs