How ABM Effectiveness Can Be Pitched to Your Board

An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents the latest revolution in the way marketing programs are planned, rolled out, and ultimately measured. You may want to launch an ABM approach yourself, but you need to sell it to your board first. Here’s how you can sell ABM effectiveness internally within your organization. read more…..


How to Assess Content Gaps in B2B Marketing?

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Integrate and 6Sense announce ABM partnership

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After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful

Getting Started with Community Based Marketing

Things haven’t been easy for marketers lately. With a much slower-than-expected post-pandemic recovery, coupled with a struggling global economy, it’s

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs