FUTURE OF ACCOUNT BASED MARKETING
As the technology evolved, ABM began to lose ground to inbound marketing. Of course it makes more sense to talk to the people that search for your products and services in the first place. Very soon, it turned out that account based marketing was seen as the old way of doing things and inbound was the new, better way.
So in the inbound world, can ABM still be relevant? Sure it can. And when the best parts of inbound are combined, it is more effective than ever. In its best, account based marketing is a shared function of marketing and sales. ABM covers the whole buying process, all the way from the first contact to, and even beyond, the closing sales meeting.
SEE MORE ARTICLES

Integrate and 6Sense announce ABM partnership
Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

5 strategies B2B marketing and sales teams can bank on as markets tighten
‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

Common B2B Whitepaper Mistakes Made by Content Marketers
B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful

Getting Started with Community Based Marketing
Things haven’t been easy for marketers lately. With a much slower-than-expected post-pandemic recovery, coupled with a struggling global economy, it’s

The intent data situation in 2023 and beyond
Like salt and pepper in cuisine, the purpose has become a crucial component in B2B sales and marketing. You firmly
See New Blogs

B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs