Articles

Having the right technology in place is essential to winning at integrated, data-driven B2B marketing and sales. The “martech stack,”

This is the second in a series of blog posts that provide demand and account-based marketing (ABM) best practices, in

B2B marketing is changing, and you can no longer afford for your marketing to be boring as the most successful

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research, 78% of marketers credit influencers

Genesys, a global provider of customer experience solutions, was an early adopter of account-based marketing — and over the last

Marketing and sales teams usually have different goals when it comes to content. But in an ABM strategy, these goals