The Pitfalls of Multi-Touch Attribution
As an Enterprise Account Executive, I often get asked about multi-touch attribution and why 6sense takes a different approach to
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Articles
3 Ways to Level Up Your ABM Strategy Fast
Last December, I was working with a 200-person fintech company that was just starting to scale out its account-based marketing
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3 Account-Based Measurement Capabilities to Help You Succeed
Marketing and sales haven’t historically had the easiest time deciding which accounts to target or how to measure engagement. Too
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B2B Sales: Overview and 9 Proven Strategies
The B2B sales and marketing landscape has changed significantly in recent years. Buyers’ journeys have become more self-guided, with purchasing
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Sage Intacct is Swinging for the Fences and Winning with ABM
Here at 6sense, no matter what their product offering, we’re always working closely with customers to help fit an ABM
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How to Build a Marketing Funnel that Works
Exceptional marketing funnels don’t spring into existence overnight. They develop from a unified strategy and fluid communication between your sales
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What is Personalization and How to Use It in Marketing
Everywhere you look, brands are embracing personalization. From the ads that pop up on your newsfeed to the barista at
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