What is Personalization and How to Use It in Marketing

Everywhere you look, brands are embracing personalization. From the ads that pop up on your newsfeed to the barista at the local coffee shop who greets you by name, customers are growing increasingly accustomed to personalized experiences. While personalization isn’t a new concept, recent advances in technology have transformed how and where it can be used. Whether your audience is interacting with your brand through social media, on its website, or by email, they expect a personalized experience that makes them feel valued and prioritized. read more……

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