What is a Marketing Plan and How to Make One?

July 16, 2020August 24, 2022 Admin Abm, Account based marketing, B2B Marketing, Marketing, theabm

After employee salaries, marketing is typically the biggest expense for most businesses. As a business owner or marketer, don’t you want to make sure your marketing dollars are being spent in the most productive way possible? Yeah, me too. But what often ends up happening is most businesses try different marketing tactics without a clear plan, and walk away with little success. Read More

SEE MORE ARTICLES

How ABM Is Redefining B2B Marketing Success in the Digital Age

July 11, 2025 Admin

As the B2B landscape continues to evolve, marketers are increasingly evaluating the effectiveness of Account-Based Marketing (ABM) compared to traditional

What Enterprises in the ABM Industry Need from a Tech Partner in 2025

July 10, 2025 Admin

As Account-Based Marketing (ABM) continues to mature in 2025, enterprises are no longer just seeking vendors—they are looking for strategic

5 steps to building a recession-proof ABM program

July 17, 2023 hitesh nikam

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

4 ways to improve your cross-channel marketing

February 20, 2023 hitesh nikam

The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to

How to Assess Content Gaps in B2B Marketing?

January 30, 2023 hitesh nikam

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

Integrate and 6Sense announce ABM partnership

January 18, 2023January 18, 2023 hitesh nikam

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership