Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies
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6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
6sense, the leading platform helping to revolutionize the way B2B organizations create, manage and convert processes into revenue, has announced
Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing
Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs
Madison Logic Recognized as a Challenger in 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report
The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global
Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds
85 percent of B2B organisations who run demand generation efforts also use chatbots or conversational marketing agents to support those
RollWorks Ushers in New Level of Intent Data Sophistication with Open Beta of Keyword Intent
The open beta of RollWorks Keyword Intent, a platform for account-based marketing from NextRoll, was released today. With the help
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
ABM Marketing Strategy And Benefits
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of
