The Yin to the Yang: Marketing Operations and Demand Generation Teams

I am not surprised when I hear from Marketing leaders that their biggest roadblocks are due to silos within their organization. This is, unfortunately, more common than most marketing organizations would like to admit. Friction points have ratcheted up a notch recently as companies are struggling to cram a few years’ worth of digital transformation initiatives into a few months to keep up with their buyer demand. Departments faced with budget cuts are competing for technology investment from a limited funding pool and there is no question in the current environment budgets are fluid. This can unfortunately set up an us versus them dynamic, and conflicts and silos naturally occur. read more…..


5 steps to building a recession-proof ABM program  

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

4 ways to improve your cross-channel marketing 

The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to

How to Assess Content Gaps in B2B Marketing?

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

Integrate and 6Sense announce ABM partnership

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

5 strategies B2B marketing and sales teams can bank on as markets tighten

‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

Common B2B Whitepaper Mistakes Made by Content Marketers

B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs