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Articles 

Combining technographic and firmographic data is key in successfully selecting target accounts

January 2, 2020August 25, 2022 Admin Abm, Account based marketing, Target marketing, theabm
As account-based marketing and sales (ABMS) is an account-centric strategic approach, selecting the ideal target accounts is fundamental to its success. In addition, the consequences of targeting the wrong accounts could be detrimental to an organisation, especially due to the resources which are required to implement ABMS programmes. However, when organisations make the effort to select the most ideal target accounts, the rewards become exponential. Read More

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4 ways to improve your cross-channel marketing 

February 20, 2023 hitesh nikam

The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to

theabm.info

How to Assess Content Gaps in B2B Marketing?

January 30, 2023 hitesh nikam

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

theabm.info

Integrate and 6Sense announce ABM partnership

January 18, 2023January 18, 2023 hitesh nikam

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

theabm.info

5 strategies B2B marketing and sales teams can bank on as markets tighten

January 16, 2023 hitesh nikam

‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

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Common B2B Whitepaper Mistakes Made by Content Marketers

January 12, 2023 hitesh nikam

B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

theabm.info

The C-Suite Is Finally Embracing Account-Based Marketing. Now What?

January 10, 2023 hitesh nikam

After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful

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theabm

B2B Sales Cycle

June 21, 2022June 21, 2022 Admin

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

  • ← B2B ACCOUNT-BASED MARKETING PLAYBOOK
  • How deep learning can transform your marketing results →

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6 Ways to Add Intent Data to Your Marketing Stack

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Why You Should Incorporate SEO In Your Account-Based Marketing Strategy?

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Top 5 Things To Know About Account Based Marketing 2020

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

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On-Demand Webinars 

The Secret to Building Better ABM Experiences

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On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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