Combining technographic and firmographic data is key in successfully selecting target accounts

January 2, 2020August 25, 2022 Admin Abm, Account based marketing, Target marketing, theabm

As account-based marketing and sales (ABMS) is an account-centric strategic approach, selecting the ideal target accounts is fundamental to its success. In addition, the consequences of targeting the wrong accounts could be detrimental to an organisation, especially due to the resources which are required to implement ABMS programmes. However, when organisations make the effort to select the most ideal target accounts, the rewards become exponential. Read More

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