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How Focused ABM Strategies Lead to Sustainable Business Growth
In the evolving landscape of B2B marketing, account-based marketing (ABM) has emerged as more than just a strategy; it’s become
ABM Success Metrics: How to Track and Measure Account-Based Marketing Performance
Account-Based Marketing (ABM) has gained significant traction among B2B organizations looking to focus their marketing resources on high-value accounts. Unlike
Why ABM Demands a New Approach to Measuring ROI ?
In today’s account-based marketing (ABM) landscape, marketing leaders are under constant pressure to prove the real business impact of their
Voice of the Customer: Shaping the Future of ABM Solutions in B2B
In the fast-paced world of B2B marketing, the voice of the customer is becoming the most critical influence in shaping
From Insight to Impact: Why Personalization Drives ABM Performance
In today’s increasingly competitive B2B landscape, businesses are seeking smarter, more effective ways to engage with their target audiences. One
How ABM Is Redefining B2B Marketing Success in the Digital Age
As the B2B landscape continues to evolve, marketers are increasingly evaluating the effectiveness of Account-Based Marketing (ABM) compared to traditional
What Enterprises in the ABM Industry Need from a Tech Partner in 2025
As Account-Based Marketing (ABM) continues to mature in 2025, enterprises are no longer just seeking vendors—they are looking for strategic
Tofu raises $5M seed round to put B2B Marketing on Autopilot
Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in
Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions
At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now
