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Tuesday, February 7, 2023
Latest:
  • Oktopost Integrates with TikTok to Scale B2B Social Media Management
  • Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers
  • AppDirect and TBI Unite
  • Accedian Launches Intent-Based Assurance to Drive Operational Efficiency
  • How to Assess Content Gaps in B2B Marketing?
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Trending News 

Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value

August 25, 2020September 23, 2022 Admin Abm, Account based marketing, theabm
Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification courses. The ABM leader had already observed that customers that complete its training have 2.6x higher customer lifetime value (CLV) and are 12% more likely to renew. Using the Tray Platform to automatically track and engage with customers across their educational journey has resulted in a 38% increase in certification completions. Read More

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theabm.info
Trending News 

Oktopost Integrates with TikTok to Scale B2B Social Media Management

February 7, 2023 hitesh nikam

Oktopost, the leading social media management solution for B2B businesses, has announced an integration with TikTok as a fully supported

theabm.info
Trending News 

Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers

February 6, 2023 hitesh nikam

Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored

theabm.info
Trending News 

AppDirect and TBI Unite

February 2, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology

theabm.info
Trending News 

Accedian Launches Intent-Based Assurance to Drive Operational Efficiency

February 1, 2023 hitesh nikam

Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.

theabm.info
Trending News 

Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

January 25, 2023 hitesh nikam

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

theabm.info
Trending News 

AppDirect consolidates its advisory business under the AppDirect brand

January 24, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

theabm.info
Trending News 

Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally

January 20, 2023 hitesh nikam

Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

theabm.info
Trending News 

Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing

January 19, 2023 hitesh nikam

LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed

theabm.info
Trending News 

Walker Sands Acquires B2B Demand Generation Agency KoMarketing

January 13, 2023 hitesh nikam

Walker Sands, a full-service marketing company focused on driving the growth of B2B brands, has acquired KoMarketing, a Boston-based B2B

  • ← Folloze Launches ‘ABM Now’ Solution to Accelerate Time to Revenue for B2B Vendors
  • True Influence® Launches the True Influence ABM Marketing Cloud for Integrated Account-Based Digital Marketing →

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

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In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

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B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

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ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of

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Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam
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Videos 

What is Account-Based Advertising?

July 6, 2021August 24, 2022 Admin
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D&B D&B Rev.Up ABX Connector for Linkedin

June 23, 2021December 6, 2021 Admin

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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b2b partnerships

December 8, 2020August 24, 2022 Admin
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B2B News Network

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