Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value

August 25, 2020September 23, 2022 Admin Abm, Account based marketing, theabm

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification courses. The ABM leader had already observed that customers that complete its training have 2.6x higher customer lifetime value (CLV) and are 12% more likely to renew. Using the Tray Platform to automatically track and engage with customers across their educational journey has resulted in a 38% increase in certification completions. Read More

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