ZoomInfo Launches New Account-Based Marketing Platform, MarketingOS

ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. MarketingOS also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales. Read More  

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Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

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RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

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Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

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Basis Technologies Automates TikTok Ads Performance Reporting

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

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360 View Offers a New, Enhanced User Interface with the Launch of Their Updated CRM Platform

360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official

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6sense announced its The State of B2B Revenue in the Age of Intelligence report

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The

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The Vanella Group, Inc. Celebrates Two Decades of B2B Telemarketing and Demand Gen for the Tech Industry

Vanella Corporation, Inc., a leading provider of B2B demand generation and telemarketing solutions, is proud to announce a major milestone

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Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%

According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning

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ScaleWith Announces the Launch of BuyWith

ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,