WPP and BigCommerce collaborate to improve global e-commerce services
WPP and BigCommerce, the leading open SaaS e-commerce platform for fast-growing and established B2C and B2B brands, today announced a new strategic partnership providing omnichannel solutions to help WPP clients drive growth and maximize sales across hundreds of channels and ad markets. This innovative partnership will give WPP priority access to new product tools on BigCommerce and feed management platform Feedonomics, in addition to providing APIs and datasets that enable resellers WPP develops unique information for customers about products, trends and purchasing data.
This partnership reflects WPP’s continued investment in providing commercial services to its customers. It includes a joint commitment from BigCommerce and WPP to help joint customers build scalable and agile commerce solutions, and follows the announcement that WPP agent Wunderman Thompson has joined the Alliance. MACH, of which BigCommerce is the initial member.
As big commerce’s premier data partner, WPP will receive priority access to alpha and beta products as well as platform integrations including Amazon, Meta, Google, and TikTok. These tools will enable teams to maximize omnichannel sales and optimize spend for B2C and B2B customers.
WPP will help shape product development and innovation at BigCommerce with commerce experts joining product and partner panels, in addition to gaining access to customized training and roadmaps certification. As part of the partnership, WPP will commit to developing 150 commerce professionals within the first year of its partnership with BigCommerce.
The partnership announcement aligns with WPP’s rapid growth strategy to enhance business services and technology and follows the announcement that ranks the company as a leader in the wave of business services. Latest global business from Forrester.
“With the rise of social commerce, direct-to-consumer purchases and acceleration of e-commerce, brands require omnichannel expertise that meets the needs of the modern consumer. WPP is a leader in commerce services, alongside our strength in strategy, media, creativity and integrated experience, and this partnership with BigCommerce reflects our commitment to continue to develop a unique commerce offering for our clients.”
Nilufar Fowler, Executive Vice President, Strategic Partnerships at WPP.
“Bringing WPP’s global capabilities to our joint customers is of tremendous value. The combination of the BigCommerce platform and WPP is unlike anything we have previously done. We are already unlocking opportunities for joint customers worldwide to drive revenue and accelerate growth by bringing to market truly innovative solutions for omnichannel commerce. As BigCommerce continues to expand its global footprint and move upmarket, we remain focused on modernizing the commerce experience through our world-class partner ecosystem to help brands grow and succeed.”
Marc Ostryniec, Chief Sales Officer at BigCommerce.
