Top 15 HubSpot Integrations for Your Account-based Marketing Strategy

When you’re selling to one buyer, the process is fairly straightforward. But what happens when the buyer you’re engaging becomes a multi-person buying committee with diverse needs and requirements?

Today, this is the reality for many businesses selling high value deals to other businesses. Companies are increasingly using larger buying committees to reduce the risk of a bad purchase. According to the Harvard Business Review, the average business-to-business purchase has a shocking 6.8 buying stakeholders alone — and that number is growing rapidly. Each additional buying stakeholder is another person interacting with your sales team and marketing content. Toss all of these factors together, and what do you get? Utter chaos for everyone involved.

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