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  • From Insight to Impact: Why Personalization Drives ABM Performance
  • How ABM Is Redefining B2B Marketing Success in the Digital Age
  • What Enterprises in the ABM Industry Need from a Tech Partner in 2025
  • Tofu raises $5M seed round to put B2B Marketing on Autopilot
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Featured News 

Terminus Adds Enterprise Tech Veteran Gavin Dimmock to Fuel EMEA Expansion

June 16, 2021August 25, 2022 Admin Abm, Account based marketing, B2B Marketing, theabm
Terminus, leaders of the account-based transformation, today announced enterprise tech veteran Gavin Dimmock as its Vice President and GM of EMEA. Dimmock will lead the company’s international expansion efforts as demand for Terminus’ leading go-to-market platform continues to accelerate. Read More

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Tofu raises $5M seed round to put B2B Marketing on Autopilot

October 20, 2023 hitesh nikam

Tofu, a generative AI platform for creating hyper-personalized, omnichannel marketing campaigns at scale, today announced it has raised $5M in

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Weave Launches AI-Driven Email Marketing Tool For Healthcare Providers

August 2, 2023 hitesh nikam

A revolutionary new feature uses artificial intelligence to create email messages for patients, saving staff time and increasing practice revenue.

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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content

July 25, 2023 hitesh nikam

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s largest brands and agencies,

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Oktopost Recognized for Its High Quality Standards By Adobe’s App Assurance Program

July 10, 2023 hitesh nikam

Oktopost, the leading B2B social media management platform, has been accredited by the Adobe App Assurance program. Through the Application

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RollWorks Named Leader Across Buyer Intent Data, Advertising, Account-Based Orchestration, and Account Data Management in G2’s Summer Grid Report

June 16, 2023 hitesh nikam

The account-based platform RollWorks, a division of NextRoll, continues to gain momentum with B2B companies looking to effectively drive revenue

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From Insight to Impact: Why Personalization Drives ABM Performance

July 14, 2025 Admin

In today’s increasingly competitive B2B landscape, businesses are seeking smarter, more effective ways to engage with their target audiences. One

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B2B Sales Cycle

June 21, 2022June 21, 2022 Admin

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

  • ← B2B Sales: Overview and 9 Proven Strategies
  • 3 Account-Based Measurement Capabilities to Help You Succeed →

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xiQ earns 5 ‘High Performer’ and ‘Best Support’ recognitions in the ABM category

July 14, 2020August 25, 2022 Admin
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Aurora Mobile’s Subsidiary SendCloud Partners with Moka to Help HR SaaAurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with Moka, a leading HR SaaS provider in China. Leveraging its cutting-edge email technology, SendCloud will provide Moka with high-efficiency email services, helping it optimize customer reach. This partnership is another validation of the industry-wide acclaim and trust that SendCloud commands for the high-quality services it offers to SaaS companies. Since its establishment in 2015, Moka has been growing very fast and is committed to empowering enterprises with data-driven intelligent HR SaaS solutions leveraging its strong technology and services. Moka has received investments from a number of renowned institutional investors such as GGV Capital, Jinsha River Venture, Hillhouse Capital, Xianghe Capital, Blue Lake Capital, and Tiger Global Fund. In November 2021, Moka raised US$100 million in Series C financing. About Aurora Mobile Limited Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.S Provider Optimize Customer Reach

August 26, 2022September 14, 2022 hitesh nikam
theabm

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI

March 31, 2021August 25, 2022 Admin

On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

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On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
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On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
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Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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