Vertic launches demand generation program offering to align with ‘new normal’ of B2B sales and marketing

As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models. Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this ‘new normal’ within sales and marketing. The new offering is expected to scale marketing teams’ efforts of interpreting customer behavior and anticipating customer needs, with the subsequent impact being quicker time-to-market of lead qualification and routing to sales teams. Read More