AppDirect consolidates its advisory business under the AppDirect brand
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect
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Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally
Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,
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Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing
LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed
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Integrate and 6Sense announce ABM partnership
Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership
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5 strategies B2B marketing and sales teams can bank on as markets tighten
‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes
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Walker Sands Acquires B2B Demand Generation Agency KoMarketing
Walker Sands, a full-service marketing company focused on driving the growth of B2B brands, has acquired KoMarketing, a Boston-based B2B
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Common B2B Whitepaper Mistakes Made by Content Marketers
B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white
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