AccountBaseManagement
Stirista, a leader in data-driven performance marketing solutions, has published new research showing that 70% of B2B digital marketing leaders
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However, just 10% of B2B marketers have the resources they need to be successful in 2023, despite the optimism that
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Channel99 announced the launch of a new marketing tool that will assist B2B marketers in identifying the vendors and channels
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Top Five Customer Experience Trends for 2023 Acxiom, a provider of consumer information, today released its top customer experience (CX)
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Account-based marketing (ABM) has gained traction in recent years, and according to LinkedIn, 84% of marketers say ABM helps maintain
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New tech platforms arise to assist in organising and implementing strategic efforts as new approaches in B2B marketing and ABM
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As we near the end of the fourth quarter (one of the toughest quarters B2B technology has seen in a
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