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  • The Future of ABM Measurement: From Volume to Value
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Account based marketing

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Trending News 

RollWorks Expands Agency Partner Program, Adding More than 50 Agency Partners Since Launch


August 31, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm

Account-based marketing platform RollWorks, a division of NextRoll, today announced increased momentum across its Agency Partner Program, a network of

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theabm
Articles 

How to Measure ABM Success – 5 Essential KPIs


August 30, 2022September 14, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm

Success, much like beauty, is in the eye of the beholder. And in the world of B2B, that means success

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theabm
Trending News 

Lift AI Launches New Buyer Intent Integration with Drift


August 29, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, Marketing, theabm

Lift AI, the leading buyer intent intelligence solution, today announced the availability of its integration with Drift, the Conversation Cloud

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theabm
Trending News 

RollWorks Strengthens its Prowess in B2B Advertising Performance


August 25, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, Marketing, theabm

Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements—including Account List Builder,

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theabm
Trending News 

Demandbase Releases 2022 C-Suite Go-To-Market (GTM) Benchmark Survey


August 24, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, Target marketing, theabm

Demandbase, the Smarter GTM™ company for B2B brands, today announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey

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theabm
Featured News 

ActionIQ CX Hub Wins 2022 MarTech Breakthrough Award


August 23, 2022August 25, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm

ActionIQ, the leader in customer experience (CX) solutions, today announced that it has been selected as a winner in the

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theabm
Trending News 

ON24 to Unveil Next Generation of Webinar Marketing During Webinar Launch into Space


August 19, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm

ON24 today announced the company will usher in a new era of webinar marketing during an upcoming product launch webinar

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On-Demand Webinars

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On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

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Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
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Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
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