Skip to content
Monday, March 27, 2023
Latest:
  • 6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
  • What it Really Means to be Data-Driven as B2B Social Media Manager
  • Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
  • ScaleWith Announces the Launch of BuyWith
  • 6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
The ABM

The ABM

AccountBaseManagement

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin
Clickadu

  • NEWS
    • Featured News
    • Trending News
  • EVENTS
    • Upcoming Conferences
    • Past Conferences
    • Live Webinars
    • On-Demand Webinars
  • Companies
  • RESOURCES
    • Articles
    • Videos
    • Whitepapers
    • Infographics
  • Forums
    • General Discussion
  • Blogs
theabm.info
Trending News 

New RollWorks Survey Confirms Marketers Rely on Account-Based Marketing to Drive Pipeline and Revenue Goals

October 3, 2022 hitesh nikam Abm, ABM strategy, Account based marketing, B2B, B2B advertising, b2b marketers, B2B Marketing, CRM, digital, digital advertising, Digital Marketing, Marketing, Target Accounts, theabm

Account-based marketing platform RollWorks, a division of NextRoll, today announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals that marketers overwhelmingly rely on ABM to increase ROI and achieve pipeline and revenue goals.

Marketers are accepting that ABM is an efficient, effective marketing strategy that focuses on engaging the right accounts at the right time, through a variety of marketing channels. The success of the market isn’t determined by the few who agree on one definition, but rather a focus on ABM’s very clear value of helping to create the most efficient sales strategy that drives growth at scale.”
– Darragh Fitzpatrick, CRO of RollWorks.

Critical Role of ABM in Key Initiatives + Challenges

B2B marketers indicated a growing dependency on ABM to help support key initiatives. Survey respondents overwhelmingly said that they are turning to ABM to help increase ROI and achieve pipeline and revenue goals (72%), followed by supporting faster sales cycles (53%), as well as faster growth and bridging the communications gap between marketing and sales (48% respectively).

And yet, nearly half of those polled said providing customized and relevant ad experiences to the right people on the sites they spend time on (44%), reaching the right targets on the sites they spend time on (43%) and scaling ABM programs (42%) have been the top challenges when implementing their ABM strategy.

Hyper Focus on Understanding Intent from In-Market Accounts

Many B2B organizations are realizing that ABM means efficiency and precision can coexist. Survey respondents indicated that their top two priorities are intent or understanding what accounts are in-market to buy a solution like theirs, even if they haven’t heard of the solution (48%), and ads and other forms of ABM engagement (40%).

Doubling Down on Digital and Webinars

Throughout the past six months of the survey, respondents have said that they are increasingly investing in digital advertising and webinars, with nearly 80% of respondents doubling down on digital advertising and 43% investing in webinars. Interestingly, only 18% (25% fewer than webinars) said they are investing in virtual events.

Respondents have increasingly adopted HubSpot over the past six months, with two-thirds of respondents indicating HubSpot is their primary CRM. RollWorks’ integration with HubSpot provides marketers with easy-to-use, end-to-end solutions to drive their account-based strategies by enabling teams of all sizes to identify high-fit, high-intent accounts and buyers, reach them efficiently, and measure impact. The integration, which has given the majority of go-to-market teams consolidated account-level visibility, is a powerful illustration of ABM and CRM working together to deliver deep insights for revenue teams of all sizes.

The survey, conducted from March through September 2022, consulted approximately 200 B2B marketing and sales professionals.

  • ← TechTarget Launches Prospect-Level Purchase Intent Data for Healthcare in Latest Release of its Priority Engine Platform
  • 5 Best Lead Generation Tools To Use In 2023 →

You May Also Like

theabm

6sense Creates Stronger Audience Insights with ON24 to Drive More New Business

September 1, 2022September 26, 2022 hitesh nikam
Expert Marketing Advisors Recognized as a Top B2B Service Provider

Expert Marketing Advisors Recognized as a Top B2B Service Provider

October 17, 2022October 18, 2022 hitesh nikam
theabm.info

With Enhanced Reporting Capabilities, RollWorks Gives HubSpot® Users More Insights into Customer Behavior over Time

October 7, 2022 hitesh nikam

On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

Featured Video Play Icon
Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

Featured Video Play Icon
Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
Featured Video Play Icon
Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam
theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
abm

Click To Unsubscribe

Useful Link

  • PRIVACY POLICY
  • COOKIES
  • TERMS OF SERVICE

Email Subscription

Loading

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin

Click To Data Request

Data Request
Copyright © 2022 The ABM.All rights reserved.
Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.
SIGN UP FOR NEWSLETTER NOW