5 Best Lead Generation Tools To Use In 2023

It says, “Almost 77% of marketers who use automation software for prospecting successfully convert more leads than those that don’t use an automation tool!”

Fascinating, right?

Indeed, it is. And for all the obvious reasons, that as well. As you can see, producing high-quality leads is essential for a company to remain competitive. Without achieving that, it will continue to lose out on successful sales and a large customer base. To attract the kinds of clients a firm wants, perfect methods must be at the center and numbers speak for themselves. The tendencies in lead generation have drastically changed. Yes, the adoption of automation is the cause. Today, marketing and sales teams can benefit from lead prospecting tools, lead management software, and CRM. So, if you’re interested in giving your prospecting journey a “Touch of automation,” stick with us through to the finish of this post. We are about to take you through some of the gems you can use in 2023!

But wait, do businesses need lead generation tools? If yes, why so?

There’s one simple answer to this – YES!!

Now let’s see WHY!

B2B marketing is critical to sales development because it generates AND converts product demand. Without a strategy, your business will be unsure of who it should be targeting – and without this identity, your business will struggle to generate leads! But the problem is…these processes are often tiring and challenging because it’s not feasible to manually find good quality leads all the time.

And this is where lead generation tools come to the rescue.

They help a business survive the trends and the uncertainty of the market. It is a time-saving marketing and sales platform that allows you to generate more leads and route them to the appropriate team. The best is that all this happens automatically! Ultimately, it helps also in raising brand awareness, attracting more qualified leads, and closing more sales deals. Now that you know WHY LEAD GENERATION TOOLS ARE IMPORTANT, let’s look at the current best picks to help you better understand where this industry is headed.

5 Best Lead Generation Tools To Use In 2023

Here are 5 of the best lead generation tools you should look forward to in 2023!

 1. Leadzen.ai

Leadzen.ai is an intelligent lead generation tool, powered by artificial intelligence that completely takes away the pain of prospecting. It delivers real-time prospecting updates so that you stay up-to-date with the latest verified data.

Here are some of the amazing features it offers –

  1. Largest MSMEs database in India
  2. Access to trending leads across various industries and categories. It is the quickest and smartest way to find your prospects and collect their contact information.

(Pro tip – You can also use this information for nurturing leads and converting them into loyal customers!)

  1. Robust tools like geolocator, bulk search, and prospect search to help you enrich your b2b databases with all verified and current data.
  2. A chrome extension that can be downloaded from the chrome web store. It makes your life easy by converting your browsing on LinkedIn into prospecting!

To sum it up, Leadzen’s AI technology gives you access to over 500+ data sources and comprehensive data that make decision-making processes easier and your decisions more statistically accurate!

Pricing Plans:

Leadzen’s paid plans include the three subscription plans listed below:

  1. Standard: 300 credits for $133
  2. Starter: 1100 credits for $399
  3. Growth: 2600 credits for $798

2. Eazyleadz

Easyleadz is a powerful platform that increases the profitability of a sales cycle by creating highly accurate and customized B2B contact databases for your lead generation campaigns. All you need ready is an ideal customer profile, and EasyLeadz will build a lookalike audience based on your ideal customer persona. Amazing, right?

Additionally, here are some more interesting features you get –

  1. Details of recently funded startups, and fintech companies,
  2. Verified data about SaaS (Software as a service) companies, and eCommerce companies globally, particularly in India and the US
  3. Using this data as a reference to build personalized and targeted B2B lists for your sales campaigns.

Here’s an important catch – You can install the Easyleadz Extension with a 5 Day Free Trial. APIs and datasets from EasyLeadz start at $29. Contact a member of the EasyLeadz team to acquire unique pricing choices, data subscription fee details, and quotations for EasyLeadz’s data offering tailored to your use case.

Pricing Plans:

Pricing Structures of different ranges that they currently offer are:

  1. $500 for 250 credits
  2. $1000 for 450 credits
  3. $2500 for 1050 credits
  4. $5000 for 2000 credits

3. Lusha

To establish the greatest data collection procedure society for B2B salespeople, Lusha was founded. Over 670,000 salespeople and 223,000 sales companies, including Zendesk, Google, Dropbox, and Uber, are now part of its network. The self-service tools from Lusha offer B2B salespeople of all sizes precise and convenient data. Sales professionals can use the Lusha generating leads platform, chrome extension, and API to locate, connect with, and close prospects. Note: You can register for free and look for prospects’ contact details. The premium plan starts at $79.0 a month and offers 5 free credits per month.

Pricing Plans:

Lusha offers these 3 subscription plans:

  1. Professional ($79.00 per month)
  2. Personal ($99.00 per month)
  3. Premium ($199.00 per month)

4. Apollo.io

Nearly 9,000 paying clients to trust Apollo.io, a top platform for analytics and sales engagement, which was founded in 2015. These often include some of the biggest firms in the world as well as startups with rapid growth. Additionally, their strategy for gathering data from the crowd maintains data accuracy while giving users the widest possible coverage! More than 220 million contacts and 30 million businesses with accurate and reliable data are contained in its database. The following are some ways that their features aid in prospecting:

For Teams – Effectively scale outbound activity and sequences.

For Sellers and marketers – Find new customers, connect with contacts, and develop a modern go-to-market strategy.


You can use Apollo software in free mode as Apollo.io offers you an introductory offer of One Month’s Free Trial.

Additionally, there are 2 subscription choices:

✅ Apollo Pro: $5 (one-time payment option that unlocks additional features in the software)

✅ Apollo Ultra: $1 per month membership (or $10/year, or a lifetime unlock option is also available)

5. Zoominfo

Another outstanding supplier of market information tools is ZoomInfo. Business-to-business sales, marketing, and recruiting professionals may achieve their goals with the help of this platform, which combines best-in-class technology with unparalleled data coverage, accuracy, and depth of connections. The company’s broad and diverse customer base includes over 20,000 clients from major, mid-market, and small businesses. All of ZoomInfo’s programs come with a free trial, although the length of the trial is not specified on the website. The company’s packages also have a minimum two-year commitment and start at $14,995 annually. The cost increases slightly if you only sign up for one year.

Pricing Plans:

Their three plans are:

  1. Professional ($14995)
  2. Advanced ($24995)
  3. Elite ($3995)


Using your gut feeling alone is no longer enough; you also need to be statistically correct and aware of market trends. Being supported by a strong technological toolbox has grown to be crucial for achieving that. You don’t have to be concerned about usability or functionality because the tools covered in this post are the greatest in their respective industries. On these fronts, each of them delivers. All you would need to do is identify the tools that will enable you to accomplish your marketing or company goals. We sincerely hope that our advice was useful. If you do, be sure to apply these to your company, and you’ll get fantastic outcomes!

Happy Prospecting!