What it Really Means to be Data-Driven as B2B Social Media Manager
The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,
Read more
6sense
Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning
Read more
6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
6sense, the leading platform revolutionizing how B2B companies create, manage, and convert pipelines into revenue, has announced five consecutive years
Read more
Equativ announces Bridgepoint as new majority shareholder
Equativ, the leading independent advertising platform, today confirmed Bridgepoint as its new lead investor. After record growth in 2022, Equativ
Read more
6sense Expands Bombora Partnership To Enhance Predictive Analytics Engine
Account engagement platform 6sense deepened its partnership with B2B intent data provider Bombora to improve its in-house predictive models while
Read more
It’s Not ABM, It’s Just Good Marketing
Account based marketing has emerged as the cure-all for what ails your demand generation strategy. But really, ABM is all
Read more
6sense Launches Next Best Actions to Help Prospecting Teams Better Engage Target Accounts
6sense, the leading Account Engagement Platform, today announced the beta release of Next Best Actions, an advanced capability that uses
Read more