RollWorks Named Buyer Intent Data Leader, Retains Advertising Leader Position in G2’s Winter Grid Report
Account-based marketing platform RollWorks, a division of NextRoll, continues to lead the way in market innovation and momentum as a trusted partner for B2B companies looking to drive business growth. collect.
The company announced that in its G2 Winter 2023 Grid report, RollWorks received the top 15 awards, including buyer intent, advertising, and account-based analytics, and received high scores for Deploy, easy to configure, easy to use and easy to administer on:
- Account-based Advertising
- Account-based Analytics
- Account-based Orchestration Platforms
- Account Data Management
- Buyer Intent Data Tools
- Cross-Channel Advertising
- Display Advertising
- Marketing Account Intelligence
- Market Intelligence
- Retargeting
- Social Media Advertising
“It’s validating to see RollWorks positively impacting so many account-based customer programs, particularly in the areas of advertising and buyer intent, to help organizations quickly fill the gaps in their current go-to-market strategies while growing and protecting their businesses,”
Jodi Cerretani, VP of Revenue Marketing at RollWorks.
RollWorks has consistently been named a leader by G2 over the past few years, driven by a number of product innovations and the company’s ability to gradually influence the go-to-market strategies of organizations. office. Most recently, the company implemented a new level of sophistication of intent data with the open beta of Keyword Intent – when combined with Best Bombora Intent and G2 Buyer Intent. RollWorks keywords provide attested sources of intent and the best possible results. helps institutions to be more certain that an account is indeed on the market.
G2 Grid reports are released quarterly and rank products based on reviews gathered from its community, as well as aggregated data from online and social media sources. Products in the Leading quadrant are “highly appreciated by G2 users and have a significant market presence.” In the Winter Report 2023, RollWorks also received 12 more badges since the Fall Report, including the “Users love us” badge, as there are more than 20 reviews with an average rating of 4, 0 stars.
