Narrative and Specialists Marketing Services Partner to Deliver Narrative Data Streaming Platform Users Access to SMS’s Comprehensive Location Database

Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Specialists Marketing Services, Inc. (SMS), a leading targeted marketing solution provider, today announced they are partnering to give Narrative’s Data Streaming Platform users access to SMS’s comprehensive location database to help them better understand and target who their customers are, where those customers are, and what they are interested in. Read More  

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Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers

Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored

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AppDirect and TBI Unite

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology

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Accedian Launches Intent-Based Assurance to Drive Operational Efficiency

Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.

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Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

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AppDirect consolidates its advisory business under the AppDirect brand

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

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Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally

Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

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Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,