Missouri Startup LeadPost Launches New B2B Lead Generation Tool
St. Louis startup LeadPost is launching a new software offering. LeadPost designed LeadPost for Business to help B2B companies increase revenue. Like its B2C predecessor, the software will identify and retarget anonymous website visitors. The company’s first website visitor identification software solution caters to eCommerce businesses. Now, it’s offering B2B companies a similar solution designed to meet their needs. LeadPost co-founders Eric Castelli and Tim Kastner began discussing the idea in 2021. Castelli said work on the new tool began after repeated requests from customers.
That improvement comes in the form of data enhancements. These enhancements make it easier to identify and contact site visitors. Tools such as LeadFeeder and LeadForensics, only provide their users with company names. Their software identifies the companies whose employees are visiting their users’ websites. But Kastner says that approach leaves users struggling to determine who to contact. LeadPost makes it easy by identifying the actual employee. It also shares contact information for the anonymous visitors it identifies.
Our clients were seeing huge returns with our B2C product. And many of them started to ask about B2B data, We looked at the competition and saw an opportunity to improve on the available tools.”
-Eric Castelli, LeadPost co-founders.
Marketers and salespeople were getting tired of playing guessing games, So we developed this product to solve that problem.”
– Tim Kastner, Co-Founder & Chief Sales Officer, LeadPost.
6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
6sense, the leading platform helping to revolutionize the way B2B organizations create, manage and convert processes into revenue, has announced
Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing
Oktopost, the leading social media management platform for B2B businesses, is proud to announce the launch of new certification programs
Madison Logic Recognized as a Challenger in 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report
The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global
Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds
85 percent of B2B organisations who run demand generation efforts also use chatbots or conversational marketing agents to support those