That improvement comes in the form of data enhancements. These enhancements make it easier to identify and contact site visitors. Tools such as LeadFeeder and LeadForensics, only provide their users with company names. Their software identifies the companies whose employees are visiting their users’ websites. But Kastner says that approach leaves users struggling to determine who to contact. LeadPost makes it easy by identifying the actual employee. It also shares contact information for the anonymous visitors it identifies.
Our clients were seeing huge returns with our B2C product. And many of them started to ask about B2B data, We looked at the competition and saw an opportunity to improve on the available tools.”
-Eric Castelli, LeadPost co-founders.
Marketers and salespeople were getting tired of playing guessing games, So we developed this product to solve that problem.”
– Tim Kastner, Co-Founder & Chief Sales Officer, LeadPost.
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