Skip to content
Sunday, January 29, 2023
Latest:
  • Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel
  • AppDirect consolidates its advisory business under the AppDirect brand
  • Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally
  • Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing
  • Integrate and 6Sense announce ABM partnership
The ABM

The ABM

AccountBaseManagement

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin
Clickadu

  • NEWS
    • Featured News
    • Trending News
  • EVENTS
    • Upcoming Conferences
    • Past Conferences
    • Live Webinars
    • On-Demand Webinars
  • Companies
  • RESOURCES
    • Articles
    • Videos
    • Whitepapers
    • Infographics
  • Forums
    • General Discussion
  • Blogs
theabm
Trending News 

Magnolia Communications Expands Digital Marketing Services With New Partnerships

July 29, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm
Magnolia Communications, an award-winning full-service B2B demand generation agency, today announces its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients. Magnolia’s digital marketing team is growing and having the best tools in the industry to execute campaigns of various sizes and goals is crucial to meeting client demands. Since Magnolia’s transition to a full-service demand generation agency, the company has onboarded several clients to Hubspot, the easy-to-use customer relationship management (CRM) tool. However, with increasing demand for marketing automation solutions, an additional partnership with Active Campaign now enables the Company to deliver the same solution to small and medium-sized businesses. In addition to delivering CRM, the company entered a partnership with Terminus to deliver account-based marketing (ABM) services and programmatic advertising. The ROI for ABM has proven to deliver higher results than other marketing strategies with 76% of B2B marketers seeing increased results, according to the ABM Leadership Alliance. Terminus is one of the leading ABM platforms proven to deliver an 80% increase in close rate and dynamically targets accounts based on data in order to focus and optimize spend, and deliver optimal results for retargeting campaigns, display ads and LinkedIn ads, among others.
“Tools that help our team execute strong digital marketing services are a necessity for our business and to meet our clients’ growing demand. “We chose the best platforms to help us execute these services and deliver a 360-degree approach to address our clients’ marketing and communications challenges.”

Phoebe Yong, President & Founder, of Magnolia Communications

The third recent addition to Magnolia’s digital marketing service offerings is end-to-end webinar solutions via the ON24 platform, a leading sales and marketing platform for digital engagement. Digital marketing services provide an avenue for businesses to connect with their customers whenever they are online. Webinars further enable our clients to connect directly with leads in real-time and move them down the sales funnel, at any stage. ON24 Webcast Elite is ranked number one in client reviews and has proven to deliver maximum return on engagement. Yong added, “We have seen the positive impact on one of our clients’ businesses after hosting regular webinars to target various audiences. For one webinar, in particular, our team secured a 55% attendee conversion rate and a higher-than-average view time for both live and on-demand viewing with the initial goal to garner new leads, boost brand awareness and secure new customers.”

See More

theabm.info

Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

January 25, 2023 hitesh nikam

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

theabm.info

AppDirect consolidates its advisory business under the AppDirect brand

January 24, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

theabm.info

Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally

January 20, 2023 hitesh nikam

Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

theabm.info

Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing

January 19, 2023 hitesh nikam

LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed

  • ← RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights within CRM Solutions
  • ActiveCampaign Exceeds 180,000 Customers, Gears Up for Next Phase of Growth →

You May Also Like

theabm

RollWorks Expands Agency Partner Program, Adding More than 50 Agency Partners Since Launch

August 31, 2022September 26, 2022 hitesh nikam
theabm

Terminus Named a Leader Among B2B Advertising Solutions

August 4, 2022September 26, 2022 hitesh nikam
theabm

Madison Logic Named a Leader in 2022 Quadrant Knowledge Solutions’ SPARK Matrix for Account Based Marketing (ABM) Platforms

June 7, 2022September 26, 2022 hitesh nikam

On-Demand Webinars

theabm
On-Demand Webinars 

ABM – Account-Based Marketing Leaders Forum APAC 2022

hitesh nikam

In 2020, we launched APAC’s first Account Based Marketing – ABM focused Forum. With over 450 paid online registrants, it

theabm
On-Demand Webinars 

The Gartner Magic Quadrant for ABM Platforms

hitesh nikam
theabm
On-Demand Webinars 

The Secret to Building Better ABM Experiences

hitesh nikam
theabm
On-Demand Webinars 

Fundamentals of ABM: An ITSMA

Admin
theabm
On-Demand Webinars 

B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Admin
theabm
On-Demand Webinars 

ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

Admin

Videos

Featured Video Play Icon
Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of

theabm
Videos 

Why is ABM so integral to a B2B company’s success?

January 12, 2022August 24, 2022 hitesh nikam
theabm
Videos 

What is Account-Based Advertising?

July 6, 2021August 24, 2022 Admin
theabm
Videos 

D&B D&B Rev.Up ABX Connector for Linkedin

June 23, 2021December 6, 2021 Admin

Company

theabm
Companies 

The Mezzanine Group

December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

theabm
Companies 

WAM We Are Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

WUG Marketing

December 8, 2020August 24, 2022 Admin
theabm
Companies 

b2b partnerships

December 8, 2020August 24, 2022 Admin
theabm
Companies 

B2B News Network

December 8, 2020August 24, 2022 Admin
abm

Click To Unsubscribe

Useful Link

  • PRIVACY POLICY
  • COOKIES
  • TERMS OF SERVICE

Email Subscription

Loading

Connect With Us

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin

Click To Data Request

Data Request
Copyright © 2022 The ABM.All rights reserved.
Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.
SIGN UP FOR NEWSLETTER NOW