ActiveCampaign, the leader in Customer Experience Automation (CXA), has surpassed 180,000 global customers, making it the largest provider of CRM and automated sales and marketing.
To enable the company’s continued momentum, ActiveCampaign made two recent leadership appointments. Industry tech veteran Sameer Kazi was appointed as president, and Kelly O’Connell was elevated to senior vice president of platform strategy. The company also hired Kai Ichikawa as its vice president of product marketing to support ActiveCampaign’s product growth and innovation. The company’s growing executive leadership team and continuous product enhancements are fueling the growth of the businesses they work with.
In early May, ActiveCampaign acquired Postmark, one of the fastest-growing transactional email providers on the market, and DMARC Digests, an email authentication platform that helps improve deliverability. Together, this now one company will unify communication across all channels, powering incredible experiences for ActiveCampaign’s 180,000 customers and the end consumer.
One of ActiveCampaign’s values is to iterate everything, always which is consistent with its continuous product updates and added features that make a great platform even easier to use. Feedback from its customers via G2 proves the technology is integral to their marketing needs—from automation to sales engagement to landing page building, customers continue to use ActiveCampaign for all of their marketing needs. The company passed 10,000 reviews on G2 this month, with over 96% of those reviews rating ActiveCampaign 4 or 5 stars, a rare milestone for any company to achieve. G2 has 133,379 products in total on their site and only 17 products have over 10,000 reviews, meaning customers can feel confident in their decision to use ActiveCampaign.
The company recently launched a Marketplace Hub with over 2,000 resources, templates and free tools to further support growing businesses. ActiveCampaign now offers growing businesses over 820 automation recipes across all industries, which enable 1:1 customer experiences while simultaneously freeing up team members for more impactful tasks. In fact, according to recent ActiveCampaign data, 44% of CXA users now spend more time talking to customers because of time-saving automation.