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  • Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel
  • AppDirect consolidates its advisory business under the AppDirect brand
  • Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally
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Trending News 

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey

September 13, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, Demand Generation, theabm
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the official launch of its new ABM Success Series. The collection of customer-led webinars, testimonials, and events showcase how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle. “Today’s most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O’Regan, CEO of Madison Logic. “The ABM Success Series gives our customers a forum to share how they’ve accelerated the customer journey and shortened sales cycles to positively impact ROI. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.” The ABM Success Series provides B2B marketers with a set of resources that highlight what is working today to convert their best accounts faster, starting with a data-driven approach to prioritize the accounts most likely to purchase. Research from its recent State of the Buyer Report: Future of Work Edition found that marketing teams achieve a 17% increase in pipeline volume, 33% greater pipeline value, and 28% accelerated pipeline velocity when leveraging the combined ML Insights dataset to prioritize the accounts with the highest propensity to purchase and engage the buying committee across the buying journey through a multi-channel ABM strategy. As the industry-leading voice for data-driven multi-channel ABM, Madison Logic’s ABM Success Series aims to inspire and connect B2B marketers with insights and advice from leaders executing global multi-channel ABM strategies that deliver superior results. Program highlights include: Multi-Channel ABM Innovators Roundtable with top marketing leaders from Cisco and Oracle discussing how to modernize an account-based go-to-market strategy to drive account engagement across the sales cycle and improve ROI. The State of Multi-Channel ABM Webinar featuring speakers from Forrester and Citrix Systems discussing the latest research on the state of data-driven multi-channel ABM and how these findings impact future B2B marketing strategies. Client Video Testimonials from sophisticated marketing leaders at Salesforce, Wolters Kluwer, Vonage, and Panasonic share their biggest marketing challenges and how they’ve excelled by adopting a data-led approach to identifying accounts and engaging them across a multi-channel activation strategy. As buying committees continue to evolve and B2B marketing becomes increasingly more complex, it’s more critical than ever for successful marketers to share first-hand accounts of the strategies and tactics implemented to meet their goals. By leveraging enhanced data to execute global multi-channel ABM strategies that meet rapidly growing customer expectations, the marketing leaders featured in the ABM Success Series share strategies that work in today’s market. Key B2B marketing concepts, challenges, and wins covered in the Client Video Series include: Accelerating the Buyer’s Journey: “Currently it’s about 15% we’re able to close deals on within the first month or two. So it’s been phenomenal in moving that needle of lead generation to lead acceleration and revenue,” said Kris Patterson, Sr. Integrated Marketing at Wolters Kluwer. Multi-Channel Engagement: “Anytime you can surround buying committees on multiple channels, in multiple stages of the funnel you’re always going to have a better quality of output of the leads you are getting in the pipeline,” said Thomas Matthew, Senior Marketing Manager at Vonage. Validating Account Engagement & Pipeline Impact: “Now we’re saying we targeted 50 of your top accounts. 42 of them have been on the website 25% more frequently. They’re consuming this type of content and there’s this much revenue at stake in keeping that conversation going. From a sales perspective, it’s a very different conversation,” said Susan Campbell, Group Marketing Manager at Panasonic.

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Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

January 25, 2023 hitesh nikam

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

theabm.info

AppDirect consolidates its advisory business under the AppDirect brand

January 24, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

theabm.info

Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally

January 20, 2023 hitesh nikam

Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

  • ← Folloze Appoints Chief Marketing Officer to Help Lead the B2B Buyer Experience Transformation
  • ITSMA enhances its marketing learning and development service with the launch of Growth Academy, supported by key investments →

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Videos

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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of

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Videos 

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Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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