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Featured News 

Folloze Appoints Chief Marketing Officer to Help Lead the B2B Buyer Experience Transformation

September 12, 2022September 14, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, theabm
“We are thrilled to have Mary on the Folloze leadership team as she brings an incredibly unique perspective regarding the shifts that are needed today to navigate the dynamics of our current markets,” said Etai Beck, Co-Founder and CEO of Folloze. “Our company is changing how marketers connect with customers throughout the digital buyer journey, and with Mary’s passion for marketing organization effectiveness, and digital transformation, we will continue to evolve our platform that is driving exponential growth for top B2B marketing organizations across the globe.” Gilbert brings 20+ years of experience standing up, modernizing, and leading high-performing integrated B2B marketing organizations through the digital transformation age. The early part of Gilbert’s career was spent leading the digital transformation of marketing for organizations like Microsoft, HP, and Cisco on both the brand and agency side of the business through the early introduction of B2B buyer journey alignment. Gilbert launched a handful of the earliest ABM programs for companies like Centrify, Microsoft, and Ingram Micro CloudBlue. She also helped scale new digital platforms including eBay and Facebook. Gilbert initially served as the company’s fractional CMO through its recent Folloze Buyer Experience Platform 3.0 launch, a new experience engine that unlocks powerful design tools and data insights to easily create content-rich, relevant experiences for an engaging and connected buyer journey. In addition to her new role as the company’s permanent CMO, Gilbert, will continue her work as the founder of Infinite Edge Consulting, which is building the next generation of “future-ready” CMOs. “I continue to be delighted with the Folloze team, and its approach to the buyer journey. The platform and services combination is empowering marketers across some of today’s most successful B2B organizations to drive a connected customer journey. It’s a problem that many marketers have been trying to solve for decades. I am humbled to be joining the leadership team to continue to scale the company’s efforts,” said Gilbert. “During the recent launch of its Folloze Buyer Experience Platform 3.0, I learned that our core values around people and culture truly aligned, which is key for driving this paradigm shift in B2B marketing. I look forward to continuing the work with Folloze to bring best-of-class technology, modern marketing discipline, and organizational design to the masses.” Gilbert also combines her expertise transforming marketing organizations, and brings with her a team of top marketing talent to help scale ups turn marketing into a value accelerator. Her recent work has significantly increased the valuation of scale ups like 1Password, PatientPop/Kareo (now Tebra), and P3 Health Systems.  

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Account-Based Marketing
Featured News 

Madison Logic Recognized as a Challenger in 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms Report

December 12, 2022 hitesh nikam

The most comprehensive category score evaluated in the Gartner Critical Capabilities 2022 Report went to Madison Logic, the top global

B2B
Featured News 

Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

December 8, 2022 hitesh nikam

85 percent of B2B organisations who run demand generation efforts also use chatbots or conversational marketing agents to support those

Intent Data
Featured News 

RollWorks Ushers in New Level of Intent Data Sophistication with Open Beta of Keyword Intent

December 2, 2022December 6, 2022 hitesh nikam

The open beta of RollWorks Keyword Intent, a platform for account-based marketing from NextRoll, was released today. With the help

CRM
Featured News 

Demandbase Delivers Fully-Integrated Account-Based Marketing (ABM) for HubSpot CRM and Microsoft Dynamics 365

November 17, 2022November 18, 2022 hitesh nikam

New integrations mean customers of all major CRMs can now take full advantage of Demandbase’s capabilities, with bidirectional sync and

ABM
Featured News 

Integrate Launches New Product Features to Drive Precision in ABM

November 16, 2022November 16, 2022 hitesh nikam

Integrate Launches New Product Features to Drive Precision in ABM Integrate, a pioneer in B2B Precision Demand Marketing (PDM), today

Incredible B2B Platform
Featured News 

Goodtal: An Incredible B2B Platform to Connect Businesses and Technology Partners

November 3, 2022 hitesh nikam

An Incredible B2B Platform to Connect Businesses and Technology Partners In order to increase productivity, Goodtal promotes a culture of

  • ← Common Room Introduces New HubSpot Integration to Bring Community Intelligence to the Modern Sales and Marketing Tech Stack
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Videos

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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of

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Videos 

Why is ABM so integral to a B2B company’s success?

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Companies 

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Companies 

b2b partnerships

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