Leadspace and ZoomInfo Partner to Power Efficient Go-To-Market Motions

Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo  a global leader in go-to-market intelligence solutions, today announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers of Leadspace can now get access – via new connectors – to ZoomInfo’s leading B2B intelligence, so they can go to market more efficiently and effectively. Read More  

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A Journey Through Japan's Cultural Heart 2024
 

Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions

At a time when marketers are feeling increasing pressure to measure the ROI of their marketing efforts, GfK is now

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RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates

Account-based marketing platform RollWorks, a division of NextRoll, has revealed new ROI statistics in its customer base, including an 18%

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Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success

Infinite Edge Consulting (IEC), a leading marketing consulting firm, and Folloze, creators of the world’s first and only codeless B2B

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Basis Technologies Automates TikTok Ads Performance Reporting

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration

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360 View Offers a New, Enhanced User Interface with the Launch of Their Updated CRM Platform

360 View, a trusted provider of customer relationship management software for financial institutions, has announced the release of an official

theabm.info
 

6sense announced its The State of B2B Revenue in the Age of Intelligence report

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The

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Maximizing ABM Impact Through Multi-Channel Strategies

In today’s competitive B2B landscape, Account-Based Marketing (ABM) has evolved beyond single-channel outreach to embrace a more holistic, multi-channel engagement

 

Revolutionizing ABM: The Tools Transforming B2B Engagement

Account-Based Marketing (ABM) is experiencing a significant transformation, fueled by the introduction of new tools and innovations that are reshaping

 

Why Intent Data Is the Secret Weapon Behind ABM Success

Account-Based Marketing (ABM) has become a potent tactic in the dynamic field of business-to-business (B2B) marketing for precisely and pertinently