RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing
“RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets. “Audience Syncing is a powerful new integration that strengthens our ongoing collaboration with LinkedIn and gives our customers more flexibility to use RollWorks and LinkedIn together in the way that works best for them.”
Mike Stocker, SVP of Partnerships at RollWorksUsing Audience Syncing for LinkedIn, customers can:
- Get even more targeted with LinkedIn audiences using RollWorks’ segmentation capabilities: a huge value-add to account-based marketers using both platforms RollWorks segmentation creates hyper-specific targeting using specific attributes like intent, engagement, and G2 searches. Customers can then layer on native LinkedIn facets like Job Title, Member Skills, and Company Growth Rate.
- Use all available LinkedIn ads: building off of the current RollWorks integration with LinkedIn Ads, which offers single image sponsored content ads, customers can now use all LinkedIn ads, such as Video, Event, Lead Gen Forms, Conversation Ads.
- Connect multiple LinkedIn Campaign Manager accounts to RollWorks
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