RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing
“RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets. “Audience Syncing is a powerful new integration that strengthens our ongoing collaboration with LinkedIn and gives our customers more flexibility to use RollWorks and LinkedIn together in the way that works best for them.”
Mike Stocker, SVP of Partnerships at RollWorks
Using Audience Syncing for LinkedIn, customers can:- Get even more targeted with LinkedIn audiences using RollWorks’ segmentation capabilities: a huge value-add to account-based marketers using both platforms RollWorks segmentation creates hyper-specific targeting using specific attributes like intent, engagement, and G2 searches. Customers can then layer on native LinkedIn facets like Job Title, Member Skills, and Company Growth Rate.
- Use all available LinkedIn ads: building off of the current RollWorks integration with LinkedIn Ads, which offers single image sponsored content ads, customers can now use all LinkedIn ads, such as Video, Event, Lead Gen Forms, Conversation Ads.
- Connect multiple LinkedIn Campaign Manager accounts to RollWorks
See More

Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel
Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

AppDirect consolidates its advisory business under the AppDirect brand
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally
Foundry, a leading B2B and martech communications provider has announced the launch of its proprietary intent data product, Foundry Intent,

Lookinla’s Expansion of Statistical Capabilities Leads to Major Wins in Account-Based Marketing
LookinLA, a leading growth marketing agency based in Los Angeles, today announced the launch of revolutionary account-based marketing solutions designed

Walker Sands Acquires B2B Demand Generation Agency KoMarketing
Walker Sands, a full-service marketing company focused on driving the growth of B2B brands, has acquired KoMarketing, a Boston-based B2B