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  • 6sense Unveils Revolutionary AI-Powered Revenue Creation Technology
  • What it Really Means to be Data-Driven as B2B Social Media Manager
  • Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%
  • ScaleWith Announces the Launch of BuyWith
  • 6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success
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Trending News 

RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing

September 8, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B Marketing, Marketing, theabm
Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of RollWorks Audience Syncing for LinkedIn, a new integration with LinkedIn Marketing Solutions that allows customers to push RollWorks-created Account Lists into LinkedIn ad accounts. With this new feature, organizations of any size can leverage RollWorks’ proprietary segmentation capabilities to identify high ROI accounts and ensure their ads are delivered to extremely targeted and relevant audiences on LinkedIn. With this news, RollWorks builds upon its current integration for LinkedIn that allows customers to run their single image Sponsored Content ads through the RollWorks platform via their RollWorks account. The new integration allows customers to connect their own LinkedIn Campaign Managers account, which provides the flexibility to push RollWorks-created Audience Lists to their LinkedIn Campaign Manager account and leverage all LinkedIn ad formats and targeting capabilities.
“RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets. “Audience Syncing is a powerful new integration that strengthens our ongoing collaboration with LinkedIn and gives our customers more flexibility to use RollWorks and LinkedIn together in the way that works best for them.”

Mike Stocker, SVP of Partnerships at RollWorks

Using Audience Syncing for LinkedIn, customers can:
  • Get even more targeted with LinkedIn audiences using RollWorks’ segmentation capabilities: a huge value-add to account-based marketers using both platforms RollWorks segmentation creates hyper-specific targeting using specific attributes like intent, engagement, and G2 searches. Customers can then layer on native LinkedIn facets like Job Title, Member Skills, and Company Growth Rate.
  • Use all available LinkedIn ads: building off of the current RollWorks integration with LinkedIn Ads, which offers single image sponsored content ads, customers can now use all LinkedIn ads, such as Video, Event, Lead Gen Forms, Conversation Ads.
  • Connect multiple LinkedIn Campaign Manager accounts to RollWorks

See More

theabm.info

Most Automation Transformations Fall Short, Despite Opportunity to Reduce Costs by as Much as 30%

March 14, 2023 hitesh nikam

According to new research from Bain & Company, companies across industries are overusing automation and underestimating the challenge of transitioning

theabm.info

ScaleWith Announces the Launch of BuyWith

March 13, 2023 hitesh nikam

ScaleWith, Inc., a market-focused SaaS technology company that embeds social impact finance into B2B and B2G transactions, today launched BuyWith,

theabm.info

6sense Has Fifth Consecutive Year of Sustained Growth Including Industry-Leading Revenue and Customer Success

March 10, 2023 hitesh nikam

6sense, the leading platform revolutionizing how B2B companies create, manage, and convert pipelines into revenue, has announced five consecutive years

theabm.info

Signals Announces an Integration With Google Ads to Optimize Marketing Performance

March 8, 2023 hitesh nikam

The integration allows marketers to seamlessly connect their Google Ads accounts to Signals, allowing them to leverage the software’s advanced

theabm.info

Momentum Itsma’s Annual Abm Benchmarking Study Shows No Signs of Slow Down for Account-Based Marketing

March 3, 2023 hitesh nikam

Now in its sixth year, in partnership with the ABM Leadership Coalition, this qualitative and quantitative study builds on contributions

  • ← TriNet Announces Acquisition of Clarus R+D Solutions LLC
  • ChartHop Named a Quartz Best Company for Remote Workers →

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Videos

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Videos 

What it Really Means to be Data-Driven as B2B Social Media Manager

March 14, 2023 hitesh nikam

The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry,

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Videos 

Breaking Silos and Unlocking the Potential of Social for Business Growth

February 7, 2023February 21, 2023 hitesh nikam
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November 7, 2022January 24, 2023 hitesh nikam
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January 12, 2022August 24, 2022 hitesh nikam

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December 8, 2020August 24, 2022 Admin

Mezzanine B2B Growth Agents works with senior leaders in manufacturing, technology, and business services companies to generate leads, accelerate sales

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