How to Assess Content Gaps in B2B Marketing?
Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer to this. But there is a technique that helps marketers identify and identify the topics, content types, and channels they need to consider in order to effectively tap new leads and rise above traffic congestion. market.
What is technical? A content gap analysis. Content marketing channels have become oversaturated as every marketer tries to put in more content in order to achieve top rankings. Every day they try to be more competitive than the day before. To rise above the buzz of such an oversaturated industry, it is essential to plan only a highly personalized content strategy for your business.
Here are some steps to help you achieve your B2B content marketing goals with a detailed analysis of the content gap:
1. Identify the main goal
What is the common goal of every B2B marketer? Simple:
more traffic, better leads, better search engine rankings, and anything else that will help you drive your content marketing strategy and get better results. Start your content journey by asking:
Why do you want to analyze your content?
What are you trying to achieve through this process? What areas would you like to target for improvement?
2. Map the buyer’s journey
As a B2B marketer, you’ve probably heard the term “buyer journey mapping” often. But why is it important to fill content gaps? You need to understand your customers by identifying their demographics, needs, interests, etc. The next step is to see how attracted consumers are to certain topics. Find questions your customers will likely ask at every stage of their journey.
3. Conduct market research
Once you’re done, you should start your market hunt. You can do this by interviewing your customers, industry experts, and target audience. You can do this personally or by submitting our surveys. Added reviews are important because they will help you understand how your customers feel about your brand.
4. Competitor Content Analysis
You’ve got your research in hand and now it’s time to see how your competitors are doing in the market. Competitor analysis will help you improve your content a lot. Find out where they outperform your brand and learn how to improvise to stay ahead of the competition.
5. Fill in the blanks
Now that all the information is at your fingertips, it’s time to fill in the gaps. Create new content and perform 10x better than your competition.
Running a B2B content gap analysis results in better content performance. Once the analysis is done well, you will understand the missed opportunities. Next time, you can improvise and deliver the best value to your audience.
Content Vulnerability Analysis Tool
Performing content vulnerability analysis is a data-driven process and requires dedicated time and effort. To achieve this, some tools like below can help you:
1. Ahrefs
Who says you have to be an SEO expert to rank higher in the SERPs? Just download Ahrefs and get more traffic. Ahrefs is a popular SEO software that you can use to manage your competitor research, keyword research, backlink tracking, and rank tracking.
2. SEMrush
SEMrush is an all-in-one marketing platform, but it’s a great tool to boost your content marketing efforts. This platform helps with keyword research and online ranking data research. It helps create content that ranks:
It helps you find the right topics for your audience.
Help test and improve content based on real-time metrics. It provides helpful tips for creating SEO-optimized content. Easily track brand mentions and content reach.
3. Similar Web
Based in Tel Aviv, SimilarWeb provides behind-the-scenes imagery. Trusted by brands like Adobe, PepsiCo, Adidas, The Economist, and more, SimilarWeb will help you gather all the content information and help you improvise in the future. 4. Respond to the audience
Answer Public is a great tool to understand the kind of questions people often ask on the internet. By researching your brand and products, you can learn how people search for similar products and services on the internet.
Last Wednesday
B2B content gap analysis is the best way to spot gaps in your current content strategy and fill them in time. Additionally, analytics helps uncover new opportunities to generate more traffic and lead to the achievement of business goals.
