There’s only one process that matters – the B2B buyer’s process

June 2, 2021August 24, 2022 Admin B2B, theabm

By now, marketers everywhere have gotten the message: Your buyer needs to be at the center of everything you do. But, while the message is loud, it’s often anything but clear. When we advocate creating experiences that are connected, aligned, and personalized to a buyer’s needs and preferences, what are we really championing? Because it’s all about connections At Integrate, we believe connections are the foundation of good marketing. When you can build relationships centered around your customers’ needs, you’ve done your job. However, when you can build trust within those relationships, that “good” marketing becomes great. read more…..