There’s only one process that matters – the B2B buyer’s process

By now, marketers everywhere have gotten the message: Your buyer needs to be at the center of everything you do. But, while the message is loud, it’s often anything but clear. When we advocate creating experiences that are connected, aligned, and personalized to a buyer’s needs and preferences, what are we really championing? Because it’s all about connections At Integrate, we believe connections are the foundation of good marketing. When you can build relationships centered around your customers’ needs, you’ve done your job. However, when you can build trust within those relationships, that “good” marketing becomes great. read more…..


5 steps to building a recession-proof ABM program  

Looking for a way to get out of the seemingly endless wheel of content production and feed the ABM machine

4 ways to improve your cross-channel marketing 

The right message at the right time can deeply engage consumers, improve their relationship with your brand, and lead to

How to Assess Content Gaps in B2B Marketing?

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

Integrate and 6Sense announce ABM partnership

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

5 strategies B2B marketing and sales teams can bank on as markets tighten

‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

Common B2B Whitepaper Mistakes Made by Content Marketers

B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs