Emirates NBD Boosts Digital User Engagement by 300% with Lemnisk’s AI-Driven Customer Data Platform
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RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2’s Fall Grid Report
Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for
Bombora and Intentsify Announce Partnership to Power and Activate Intent Intelligence
Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider,
Madison Logic Unveils New ABM Success Series
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials
Kennected Leads Sales Enablement Lead Generation Category
Indianapolis, Indiana-based Sales enablement solutions provider Kennected is redefining how enterprise sales organizations deal with data. Sales enablement is the
Magnolia Communications Brings Account-Based Marketing (ABM) to SMEs
Magnolia Communications, an award-winning full-service B2B demand generation agency, today announced the addition of account-based marketing (ABM) to its range
Demandbase Partners with Snowflake to Deliver Access to Account Intelligence
Demandbase, the Smarter GTM™ company for B2B brands, today announced the launch of Demandbase Smart Data on Snowflake Marketplace through
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
ABM Marketing Strategy And Benefits
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of
Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM
Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,
