Terminus Launches New Certification to Improve ABM Maturity
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TechTarget Launches Prospect-Level Purchase Intent Data for Healthcare in Latest Release of its Priority Engine Platform
TechTarget, Inc, the global leader in B2B technology purchase intent data and services, today announced that it has launched Priority
AdDaptive Intelligence Launches New Website and Logo
This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. “We
Creatio Named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
Creatio, a global vendor of one platform to automate workflows and CRM with no code and a maximum degree of
BigCommerce Now Available in Google Cloud Marketplace, Giving Enterprise Customers the Power to Modernize Their Ecommerce Platforms and Accelerate Digital Transformation
BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced its launch on
Ignitiv and Kibo Partner Again To Successfully Implement B2B Commerce Solution at Fortis Life Sciences
Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of
Buy2Sell B2B Platform partners with Mastercard for cross-border payment solutions in Vietnam
The announcement is the result of a longstanding relationship where Buy2Sell will enable multiple payment types to a variety of
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
ABM Marketing Strategy And Benefits
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of
Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM
Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,
