Terminus Launches New Certification to Improve ABM Maturity
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Oktopost Integrates with TikTok to Scale B2B Social Media Management
Oktopost, the leading social media management solution for B2B businesses, has announced an integration with TikTok as a fully supported
Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers
Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored
AppDirect and TBI Unite
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology
Accedian Launches Intent-Based Assurance to Drive Operational Efficiency
Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.
Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel
Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their
AppDirect consolidates its advisory business under the AppDirect brand
AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect
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B2B Sales Cycle
If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs
ABM Marketing Strategy And Benefits
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of
Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM
Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,
