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  • AppDirect and TBI Unite
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Trending News 

Doceree Unveils Account-based Marketing Solution Tailored for Life Sciences Industry

June 9, 2022September 26, 2022 hitesh nikam Abm, Account based marketing, B2B, B2B Marketing, Marketing, theabm
Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today the expansion of its targeting offering with Doceree ABMTM, an account-based marketing (ABM) solution built exclusively for life sciences organizations that enables them to reach institutional decision makers based on accounts and intent. Doceree ABM equips marketers to target specific accounts or employ intent-based data to recognize the interest of institutional stakeholders, whether it is a healthcare professional or an administrative decision maker. It will enhance the ability of marketers to communicate with qualified buyers that have demonstrated an interest in a product or a category at an account level and measure the account lift in real time.
“An ABM solution that’s developed to be used across a multitude of industries neglects the intricacies that are associated with pursuing high-value accounts in the life sciences sector. “Our programmatic platform provides innovative ABM capabilities to target decision makers based on their behavior to elevate interactions brands have with priority accounts when an individual is actively seeking a solution.”

Harshit Jain MD, Founder & Global CEO, Doceree

Doceree ABM emboldens companies to reach institutional stakeholders at target accounts to enrich marketing and sales efforts with the following features:
  • Account Targeting: Identify accounts based on IP addresses and serve messages to associated members within the target accounts
  • Intent-based Targeting: Target qualified buyers or individuals that have searched for a product or medical condition in the past, are actively seeking a solution or target decision makers based on their prescription history
“The life sciences sector continues to progress by leveraging digital solutions. But understanding the behavior of a target audience at an account level or their intent is beneficial to better support the business objectives of our client base,” says Jonathan Agoot, Director, Digital Strategy and Transformation, Ogilvy Health. “A platform that targets high-value accounts and captures data analytics of a campaign’s performance is a valuable resource for marketers to deploy more precise and effective digital marketing initiatives.”

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theabm.info
Trending News 

Oktopost Integrates with TikTok to Scale B2B Social Media Management

February 7, 2023 hitesh nikam

Oktopost, the leading social media management solution for B2B businesses, has announced an integration with TikTok as a fully supported

theabm.info
Trending News 

Folloze Receives Top Honors in ABM Category from TrustRadius Underscoring its Unparalleled No-code Buyer Experience Solution for Marketers

February 6, 2023 hitesh nikam

Folloze, the world’s first and only codeless B2B (BX 3.0) shopping experience platform, announced today that it has been honored

theabm.info
Trending News 

AppDirect and TBI Unite

February 2, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the acquisition of TBI, one of North America’s leading technology

theabm.info
Trending News 

Accedian Launches Intent-Based Assurance to Drive Operational Efficiency

February 1, 2023 hitesh nikam

Accedian, a leader in user experience and performance analytics solutions, announced new intent-based assurance capabilities built into the Skylight platform.

theabm.info
Trending News 

Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

January 25, 2023 hitesh nikam

Full Circle Insights, a company that provides sales and marketing performance measurement solutions that enable B2B marketers to optimize their

theabm.info
Trending News 

AppDirect consolidates its advisory business under the AppDirect brand

January 24, 2023 hitesh nikam

AppDirect, the world’s leading B2B subscription-based commerce platform, has announced the consolidation of its AppSmart advisor business under the AppDirect

  • ← ABM Measurement Best Practices
  • Folloze Launches Next Generation of Buyer Experience Platform →

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Videos 

Why ABM is a Must During a Down Economy?

November 7, 2022January 24, 2023 hitesh nikam

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of

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Videos 

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Company

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Companies 

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