DemandScience’s PGA TOUR Partnership and Brand Ambassador Program Connects with 50+ Million B2B Marketers in 2022
DemandScience, a global B2B data company that works with its customers to improve its sales processes, today announced the achievements of the first year of its partnership with the PGA TOUR and its Grand Master program. The company’s new brand ambassador features 17 of the world’s best professional golfers.
In the 10 months since DemandScience was named the Official Sponsor of the B2B Sales Process of the PGA TOUR and PGA TOUR Champions, DemandScience has reached more than 54 million marketing professionals and business decision-makers through television, digital marketing, social media and face-to-face meetings. Event rounds with targeted messaging on how to leverage accurate B2B insights, insights and analytics can enable customers to reach the right buyers at the right time to achieve their goals their growth.
“We have been very proud to have DemandScience and its global B2B expertise as part of the PGA TOUR this year, and congratulate them for the success they’ve had leveraging our partnership so effectively for brand awareness and customer hospitality,”
“We look forward to a great 2023 together.”
Brian Oliver, PGA TOUR Executive Vice President Marketing & Corporate Partnerships.
In addition to being an Official Marketing Partner of the PGA TOUR through 2026, DemandScience has partnered with 17 elite professional golfers, including 5 of the world’s top 50 golfers. These brand ambassadors use RequestScience’s branded distance book during play to determine their best competitive move.
Three RequestScience brand ambassadors won tournaments on three different continents in 2022, showing how talented the RequestScience team is. In June, Matt Fitzpatrick won the US Open title in the US, in September Shane Lowry won the BMW PGA Championship in the UK and in October, Keegan Bradley won the ZOZO Championship in Japan. Copy.
It should also be noted that Brand Ambassador Cameron Young was overwhelmingly voted Rookie of the Year by TOUR members at PGA TOUR 2022. Other experts on the RequestScience team include, in global ranking order, Corey Conners, Scott Stallings, Ben Griffin, Lanto Griffin, Sam Ryder, Brandon Matthews, James Hahn, Trevor Werbylo, Hank Leboida, Nick Watney, Rob Oppenheim, Scott Gutschewski and Tim Petrovic.
“The PGA TOUR audience is the most valuable in sports. Marketing professionals and business leaders see our brand on NBC Sports, the Golf Channel, and in programming across PGA TOUR media properties, meet with us at tour events, and watch our ambassadors use DemandScience-branded yardage books as they vie to win tournaments,”
“Our PGA TOUR marketing efforts have helped raise DemandScience’s profile as a global leader that helps B2B companies win in competitive markets.”
DemandScience Chair and CEO Peter Cannone.
This year, RequestScience is also proud to be a partner of the Shriners Children’s Open. As part of its activities in support of the annual charity tournament that benefits the Shriners Children’s Health Care System, DemandScience sponsored scans that competed directly on video boards new throughout the course and provide a hospitable experience for customers.
“I was fortunate to be able to attend the Shriners Children’s Open and experience the tournament as a DemandScience customer,”
“As someone who relies on B2B data every day to do my job, I was very impressed with how DemandScience represented our industry and the ways they communicated that quality data can be a game changer for marketers.”
Matthew Davidson, Growth Marketing Manager at Indeed.com.
Click here to learn more about RequestScience’s work with the PGA TOUR, PGA TOUR Brand Ambassadors, Boston Bruins, New England Patriots, Boston Renegades, and philanthropic grants from First Tee, GreenLight Fund and Boston Bruins Foundation.
