Boost ROI with intent data and personalized multichannel marketing campaigns

Coronavirus is causing large and small businesses to drastically cut marketing budgets. In Forrester’s self-described “most optimistic scenario,” the analysts project a 28% drop in U.S. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. As marketers move forward, Forrester predicts marketing automation platforms will grow despite an overall decline in marketing technology investment. Read More  

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TechTarget Launches Prospect-Level Purchase Intent Data for Healthcare in Latest Release of its Priority Engine Platform

TechTarget, Inc, the global leader in B2B technology purchase intent data and services, today announced that it has launched Priority

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AdDaptive Intelligence Launches New Website and Logo

This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. “We

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Creatio Named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Creatio, a global vendor of one platform to automate workflows and CRM with no code and a maximum degree of

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Ignitiv and Kibo Partner Again To Successfully Implement B2B Commerce Solution at Fortis Life Sciences

Ignitiv, a leading eCommerce agency, and Kibo, the leader in unified commerce, are pleased to announce the successful implementation of

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Buy2Sell B2B Platform partners with Mastercard for cross-border payment solutions in Vietnam

The announcement is the result of a longstanding relationship where Buy2Sell will enable multiple payment types to a variety of

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B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs

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ABM Marketing Strategy And Benefits

In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of

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Why Forrester’s B2B Revenue Waterfall Model is Perfect for ABM

Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix. However,