7 Costly Misconceptions About B2B Content Marketing

B2B marketing has changed a great deal over the last decade (and arguably even more so over the last year). To be sure, such transformations have affected content marketing just about every step of the way. Throughout the rise of social media, the near ubiquitous adoption of marketing automation platforms, the shift toward account-based strategies, and the advent of more recent innovations like intent data, the way B2B marketers leverage content has continued to evolve. Read More

SEE MORE ARTICLES

theabm.info

How to Assess Content Gaps in B2B Marketing?

Do you often wonder what kind of content will grab your audience’s attention? Of course, there is no standard answer

theabm.info

Integrate and 6Sense announce ABM partnership

Demand Accelerator Integration and revenue process platform 6Sense announced a new partnership to drive B2B marketers’ ABM strategies. The partnership

theabm.info

5 strategies B2B marketing and sales teams can bank on as markets tighten

‘Efficient’, ‘accurate’, ‘agile’, ‘more with less’ – these words echo across Zoom calls, boardrooms and budgets as economic uncertainty takes

theabm.info

Common B2B Whitepaper Mistakes Made by Content Marketers

B2B buyers are different from B2C consumers. The former make informed decisions using available information. Therefore, B2B marketers organize white

theabm.info

The C-Suite Is Finally Embracing Account-Based Marketing. Now What?

After years of crisis and startups, account-based marketing (ABM) is poised for a breakthrough in 2023. ABM’s simple yet powerful

theabm.info

Getting Started with Community Based Marketing

Things haven’t been easy for marketers lately. With a much slower-than-expected post-pandemic recovery, coupled with a struggling global economy, it’s

See New Blogs

theabm

B2B Sales Cycle

If you’re not converting the leads you need, it could be a problem with your sales cycle. Every business needs